Some Interesting Trends!

Posted Monday, March 1st, 2010 in General

We are seeing some really interesting trends in the printing/marketing world these days. One that I would like to chat about it some really great design ideas and challenges that have been presented to us. As a solutions provider we are tasked with solving problems. Sometimes it means we need to engineer a piece to accomplish a specific task, sometimes it means producing a product of the same quality but at a reduced price through different processes and sometimes it means being super creative with our customers to create a piece that differentiates them in the market place. These challenges are a lot of fun and the results can be really amazing when we are involved early in the process.

One of the most universal requests we see these days is producing things in smaller quantities and being competitive in the marketplace. This usually presents itself in the form of “on-demand” printing. With digital equipment in the market providing high quality print we can produce amazing looking pieces in smaller quantities. This is great because we can make 50 customized DVD jackets, or short run pocket folders, or highly customized presentation pieces and a reasonable cost. This combats obsolescence of materials and allows our customers to leverage customized marketing in very intimate settings. Imagine a proposal to a big prospect where every piece you hand them in a pocket folder is customized with your prospects logo and verbiage to support your prospect-specific case. This makes a really big impression and with a little planning you can have very high quality pieces. Your cost per piece may be higher, but your impact and your sales rate will be much higher as well.

Keep these things in mind the next time you are considering new products or need solutions to a specific problem. We are here to help.